BUILDING THE FUTURE OF BELONGING
Shaping the future of Fan Engagement in the sport, entertainment and tourism sectors in Africa and the Middle East. Learn Morepowerful moments unfold every day:
A young athlete runs barefoot along a dusty track in Kenya.
A rising artist pours passion into a canvas in Cairo.
A fan cheers pitch side in Ghana.
A tourist experiences the thrill of Formula 1 in Abu Dhabi.
Different places. Different dreams. But one truth connects them all:
A universal craving for connection.
we exist to build those connections.
WE DO THIS BY:
Driving Innovation that transforms traditional industries into immersive, connected ecosystems.
Unlocking New Revenue Models that fuel sustainable growth for athletes, artists, teams, brands, and destinations.
Creating Thriving Digital Communities where fans, athletes, creators, and brands interact meaningfully, share stories, and build lasting value.