by | Sep 8, 2023 | Education, Sport

In the dynamic world of sports, where talent knows no boundaries, PROTOUCH AFRICA is emerging as a beacon of hope for the next generation of athletes across the African continent. The Podium Pursuit Collective, is reshaping the investment landscape of African sports by empowering athletes with a platform to connect them with fans and brands globally, while unlocking value for investors too! 

THE VISION IS CLEAR: Unlock the full potential of Athletes from Africa and build the World’s first fan-owned Athlete Impact Fund for African Athletes.  

THE PURPOSE IS DEEPLY INSPIRED: Enable the next generation of athletes from Africa.

WHY NOW? The toughest challenge athletes face is that of funding and opportunity. Despite the immense talent on the continent, the medal count at the last five Olympic Games continues to decline.

THE MISSION IS COMPREHENSIVE: Assemble an ecosystem that brings together over 4,000 African athletes, their 30-million fans globally and collaborating brands to support them!

THE BUSINESS MODEL IS DESIGNED TO IGNITE FANS AND DRIVE REVENUE: Through our w3-ready fan engagement platform, a broadcast rights property and the World’s first fan-owned Athlete Impact Fund, built for transparency on the blockchain. 

This is the first in a series of articles that unpacks The [soon-to-launched] Podium Collective, the reality is that we are already launched and have been enabling athletes from Africa, as far back as 2016. This past 18-months we have been assembling our ecosystem, building out our fan engagement platform as well as facilitating collaborative partnerships to support our vision and build our community.

WANT TO KNOW MORE? This week we focus in a little more on our ecosystem.

THE ATHLETE COMMUNITY: A treasure trove of talent


At the heart of The Podium Pursuit ecosystem lies an aggregated athlete community, home to more than 4,000 high-performing athletes hailing from fifty-four African nations, across thirty-six different sport codes.

What sets this community apart is our “LinkedIn-like” Digital Athlete Profiles. We will soon be showcasing Africa’s top performing athletes and give them a powerful platform to market and promote themselves. These profiles go beyond traditional statistics, offering fans and brands a deeper understanding of the athletes’ stories, ambitions, and achievements. It’s a platform where athletes can digitally share their journey, their dreams, and connect with a global fanbase that is hungry for inspiring stories.

ATHLETE SERVICES: Nurturing success off the field


ProTouch Africa understands that achieving podium success is not just about physical prowess; it’s also about building a personal brand, managing finances, and accessing the right resources. This is why we have curated a range of comprehensive athlete services.

Athletes within the Podium Pursuit Collective benefit from brand-building support, helping them shape their identities beyond their respective sports. Financial services ensure that athletes have the tools they need to secure their futures. Access to scholarships in the United States and benefit from discounted resources further enhancing their podium pursuits, ensuring they have every advantage in their journey to success.

A GLOBAL FANBASE: Uniting athletes with enthusiasts


Athletes are nothing without their fans, and The Podium Pursuit Collective recognizes this truth. Athletes in our ecosystem boast a staggering 30 million-plus global social media followers. These fans are not just passive observers; they are active participants in the journey of their favourite athletes. We plan to ignite this fanbase and activate their role as custodians in their success.

The collective includes a diverse range of enthusiasts, family offices, institutions, and brands that rally behind athletes from Africa. It’s a global community that transcends borders, languages, and cultures, united by the shared love of sports and the belief in the potential of African athletes.



Partnerships are the lifeblood of the sports industry, and we are leveraging our ecosystem to foster meaningful brand collaborations. By connecting athletes with prominent brands, they create mutually beneficial relationships that elevate both parties.

Brands gain access to a pool of exceptional talent that aligns with their values and goals. Athletes, on the other hand, receive the support and recognition they deserve, enabling them to focus on their podium pursuits. It’s a win-win scenario that drives the growth and recognition of African athletes on the global stage.

To find out more about how you can get involved in The Podium Pursuit Collective please reach out.


PROTOUCH AFRICA is a purpose-led and Sports Tech business founded in 2016 with a focus on enabling African Athletes to perform on the World Stage. 

It is pioneering new ways for fans to interact and engage with their favourite teams, leagues, and athletes and enable alternative revenue streams. It is the distributor of the Blocksport Fan Engagement Platform in Africa and its clients include top sports clubs, teams and federation across Africa in football, hockey, basketball and rugby.

ProTouch Africa’s proprietary project – The Podium Pursuit Collective is focused on creating a transparent and sustainable funding mechanism for the next generation of African Athletes. Its vision is to launch the World’s first fan-owned impact investment platform for African Athletes in Q1 of 2024 by assembling an ecosystem of top-performing athletes, their fans, and the brands that support them – delivered using the Blocksport Fan Engagement Platform.