innovation into
connection
Where Technology Meets Culture.
The Future of Fandom.
IN TODAY’S WORLD, ATTENTION IS FRAGMENTED.
Loyalty is earned in seconds. And connection – real connection – is no longer a luxury. It’s the edge.
Fans don’t just want to watch. They want to participate.
Athletes aren’t just icons. They are creators.
Brands are expected to do more than just sponsor.
They must show up in ways that feel – real, responsive, and rewarding.
THIS IS THE WORLD PROTOUCH WAS BUILT FOR.
We don’t just deliver technology. We localise innovation. We humanise digital.
WE POWER THE EMOTIONAL ECONOMY OF SPORT AND FANDOM.
Through platforms that don’t just perform – they connect.
THIS ISN’T THE FUTURE.
This is what Fans EXPECT Now!
OUR digital solutions
Implementation of Cutting-edge Digital Solutions.
ProTouch is the official distributor of a range of advanced technology platforms that boost fan engagement, optimise monetisation and create immersive digital experiences for sports, entertainment and destination brands.
- Fan Engagement Platform
- OTT & Video Streaming Platform
- Live Blogging Platform
- AI-Powered POV Solution
- Live Interactive Experiences
- Content Commerce Platform
Together with its partners Blocksport we deliver solutions that allow sports organisations to own and manage their digital ecosystems, activating fans year-round, and unlocking new monetisation channels:
- White-Labelled Fan Apps: Personalised fan hubs centralising social media and exclusive content, gamification, collectibles, and community-building tools.
- Customer Data Platform (CDP): Centralised fan intelligence that enables targeted engagement, campaign measurement, and sponsor integration.
- Loyalty and Rewards Engine: Gamified points, tiering systems, and redemption tools that boost engagement and brand affinity.
- Web3 Capabilities: Tokenised memberships, NFTs, fan-led crowdfunding, and creator-driven digital commerce.
- Integrated E-Commerce and Sponsor Visibility: Seamless merchandising and brand activation within the fan journey.
Together with our partners at Immergo, we deliver a comprehensive, enterprise-grade OTT platform designed for sports organisations, media companies, and content creators to manage, distribute, and monetise video at scale – across web, mobile, and CTV platforms.
Sports Federations and Rights Holders
- Launch direct-to-fan streaming platforms with built-in tools for live and on-demand content, FAST channel creation, and viewer analytics.
- Manage content, metadata, and monetization from a unified dashboard with built-in DRM and conditional access control.
Media Companies and Broadcasters
- Streamline video workflows, from live encoding and clipping to multi-screen publishing.
- Use AI-powered business intelligence dashboards to monitor performance and monetisation in real time.
- Create branded, scalable apps and channels across Apple TV, AndroidTV, Roku, WebOS, and more.
Brands and Sponsors
- Leverage video commerce tools to build custom branded content hubs, integrate sponsor activations, and offer shoppable video experiences.
- Measure campaign ROI through viewer data, engagement tracking, and monetisation reports across multiple distribution platforms.
Event Hosts and Tourism Boards
- Create destination-based streaming hubs with curated VOD and live coverage.
- Syndicate content across third-party OTT platforms and social media via Immergo’s delivery engine.
Content Teams and Creators
- Edit, package, and republish highlights, interviews, and behind-the-scenes content at speed with live-to-VOD automation.
- Monetise through ads, pay-per-view, subscription passes, and integrated virtual wallets.
Together with our partners at Tickaroo, we build live storytelling and fan engagement functionality to deliver live updates, build fan relationships, and optimise monetisation across digital channels and beyond algorithms:
- Sports Organisations: deliver real-time scores, updates, images, videos, and social media content without coding, maximising engagement during live events.
- Teams and Federations: control their storytelling narrative, integrating social media posts seamlessly while avoiding external algorithm dependence.
- Brands and Sponsors: benefit from integrated advertising opportunities that deliver higher retention rates and richer audience insights.
- Fan communities: interact directly through live-commenting features, fostering loyalty and driving return visits to owned platforms.
- Content Teams: streamline mobile reporting and data integration, enhancing coverage with behind-the-scenes insights.
In partnership with Mindfly, we bring a next-generation AI-powered first-person video solution to Africa and the Middle East – enabling teams, leagues, and federations to transform live storytelling, deepen fan engagement, and unlock new commercial value through immersive POV content. Beyond traditional cameras, the platform provides:
- Leagues and Federations: wearable body cam technology to deliver AI-generated match content, highlights, and behind-the-scenes footage in real time.
- Teams and Athletes: seamless, safe, and familiar way to capture and share first-person views using GPS-vest compatible gear.
- Broadcasters: immersive content streams for live and near-live viewing, enhancing traditional coverage with unique player/referee perspectives.
- Brands and Sponsors: viral-ready media assets and branded storytelling moments that create emotional impact and measurable reach.
- Fans: unparalleled viewing experience – stepping onto the pitch, court, or field as if they were part of the action.
In collaboration with Livery, introduces the future of podcasting and radio broadcasting to Africa and the Middle East – enabling creators, stations, and brands to transform listener engagement, build loyal communities, and unlock new revenue through live, interactive video streaming. Beyond traditional audio formats, the platform provides:
- Podcasters and Radio Stations: real-time interactivity – turning passive listeners into active participants through polls, Q&As, and live reactions across web, mobile, and social platforms.
- Media Owners and Broadcasters: seamless multi-streaming capabilities – combining professional-grade video with dynamic audience engagement tools that humanise hosts and drive return viewership.
- Event Organisers and Publishers: scalable, branded live formats – from one-off specials to series-based campaigns, creating shareable, high-impact moments that extend across platforms and partners.
- Advertisers and Sponsors: shoppable radio and fan-driven activations – turning attention into action with commerce-enabled experiences, gamification, and localised offers that boost conversion and ROI.
- Audiences and Fans: immersive, real-time connection – making them feel seen, heard, and central to the show, whether tuning in for a live quiz, shaping the playlist, or joining the conversation.
Together with our partners Recast, we empower athletes, creators, rights holders, federations, broadcasters, and brands to monetise their content directly, distribute value, and connect with fans on their terms by enabling:
- Brands to activate interactive sponsorship and fan engagement opportunities.
- Athletes and creators to earn instantly from personal content while retaining ownership of their data.
- Rights holders to establish a flexible, scalable second revenue stream through affiliate-powered distribution, complementing traditional broadcast deals.
- Federations and event organisers to monetise highlights, training footage, and press conferences.
- Broadcasters to unlock new revenue from archival and behind-the-scenes content.
Technology moves fast.
But culture moves hearts. And when we design with culture in mind. We lead.
Where Digital Connection Becomes Cultural Capital.
Let’s build the future. Together.