October 23, 2023 – In a bold move set to reshape the future of sports in Africa, ProTouch Africa, a leading strategic sports tech firm, and Capital Block, a forefront runner in blockchain solutions, have today announced a strategic partnership. This collaboration aims to empower sports organizations and brands across Africa by harnessing the power of emerging technologies such as blockchain.

The primary focus of this partnership is to enable these entities to unlock new audience potentials, fostering stronger connections with fans and consumers not just on the continent, but on a global scale.

“Africa, as a continent, presents a vibrant and untapped market with immense growth potential. This partnership signifies our commitment to place African sports on the global map, leveraging new-age technologies to bridge gaps and create unparalleled fan experiences,” said Rebecca Eliot, ProTouch Africa’s Founder, speaking about the collaboration. “We are particularly excited about the expertise that Capital Block brings to one of our soon-to-be-launched proprietary project, The Podium Pursuit Collective focussed on enabling top performing athletes from Africa through our fan-owned Athlete Impact Fund”.

Blockchain technology, heralded as the future of secure digital transactions, is being increasingly integrated into various sectors worldwide. By integrating blockchain into the sports industry, the partnership aims to provide transparent, secure, and decentralized solutions that offer unparalleled benefits, from ticketing to merchandise authenticity and beyond.

Capital Block’s CEO, Tim Mangnall stated, “We are excited about joining forces with Rebecca and her team. Together, we envision a future where African sports entities are not just participants but major players in the global arena. Our strategic expertise combined with ProTouch Africa’s deep market insights is a recipe for success.”

The strategic partnership also underlines the importance of understanding and adapting to the rapidly changing digital landscape. As the digital revolution takes Africa by storm, the integration of blockchain and other technologies into sports represents a promising avenue for brands to engage and expand their reach, tapping into new demographics and markets.

With this alliance, both ProTouch Africa and Capital Block affirm their commitment to the African sports community’s growth and the promise of a technologically advanced future.

About ProTouch Africa
ProTouch Africa is a pioneering sports consultancy firm dedicated to harnessing the potential of sports organizations and brands across Africa. Through strategic insights and innovative technology solutions, ProTouch Africa aims to redefine the African sports experience.

About Capital Block
Capital Block guides team, talent, brands and federations on how to engage new audiences and unlock value from Web3 and blockchain technologies. Its partners include Cristiano Ronaldo, Binance, McLaren Racing and Tezos.