Our Story
From the Ground Up
A Journey of Passion, Possibility and Purpose.
FOR OVER THREE DECADES.
I’ve worked at the intersection of business and human connection.
Across industries as diverse as financial services, healthcare, media, and digital innovation
Rebecca Eliot, Co-Founder & CEO
But one truth has always held steady:
PEOPLE DON’T WANT PLATFORMS.
They want to belong.
They want to unlock value, be seen, and know their contribution matters.
In the beginning.
My work was about building ecosystems.
Connecting people to brands, to causes. To moments that matter.
But over time I noticed.
There was no shortage of heart, of talent, of stories waiting to be told.
What was missing was connection.
The infrastructure, to turn passion into progress.
Potential into purpose.
That realisation came into sharp focus.
When my family funded Africa’s Top-ranked UCI Cycling Team:
A Pan-African Team with 26 riders from 6 African nations.
Competing and achieving on the world stage.
Yet, held back by a lack of sustainable support.
WE REIMAGINED PROTOUCH.
Not as a sports team or consultancy.
As a digital-first business development platform.
Designed to power transformation.
WHAT FOLLOWED WAS PODIUM PURSUIT.
Our flagship movement to unlock the potential of Africa’s top athletes –
Connecting them with fans, brands, and investors on a Web3-enabled, purpose-led digital clubhouse.
TODAY, PROTOUCH IS THE ENGINE.
PODIUM PURSUIT IS THE MOVEMENT.
Together, we’re building digital spaces, activating fan economies.
Reshaping what sport looks like – and who it works for.
THIS ISN’T TOMORROWS OPPORTUNITY.
It’s today’s revolution…
IF YOU ARE A CLUB, LEAGUE, TEAM, BRAND, CONTENT CREATOR OR ATHLETE.
You’re not just invited to join us…
You’re invited to shape what comes next!
