A WHITE-LABELLED FAN ENGAGEMENT PLATFORM
The battle for sports supremacy is no longer fought only on the field or court, but in the digital world, where revenue streams are growing rapidly.
Sport clubs, leagues, player associations and national federations are in a race to refocus their models from physical to digital. The emphasis on building digital communities has never been more pronounced.
Gamification revolutionized fan engagement but the cultivation and fostering of digital communities on branded platforms, is a major pillar in the potential of digital transformation.
“Fans want to feel a sense of belonging and this in turn amplifies engagement and interactivity”.
Unlike social media, where algorithms dictate content visibility, a branded platform empowers a sports organisation with control over the content experience and interactivity. And, more importantly the monetization of this.
Social media platforms such as Facebook, Twitter and Instagram have established monetisation methods in the form of advertising, sponsored posts and paid partnerships but, they do not share this revenue.
“A unique advantage for sports rights holders and content creators to leverage this by providing fans and other stakeholders premium content and exclusive merchandise”.
By understanding fan behaviours, preferences and fan engagement patterns, sports brands can also refine their marketing strategies and create more targeted and effective campaigns for sponsors, partners and advertisers, increasing revenue for rights holders.
The shift from social media to branded platforms is not just a trend it’s a strategic move towards a more engaged and profitable fan base. By harnessing the power of these digital communities sports brands can future-proof their brands for sustainability and growth.
ACTIVATING ALTERNATIVE REVENUES
PROTOUCH understands the need for Sports Brands, Federations and Clubs to engage with their fans and activate new revenues to further develop their athletes and teams. We can provide a full solution as a white-labelled Mobile Fan Engagement Application that will be available to download in both the Android and iOS in addition to a variety of additional feature modules built on a mobile responsive website with specific functionality that can be accessed within the Fan App, as well as via a new super-sized website.
PROTOUCH uses this platform to power its own proprietary project – The Podium Pursuit Collective – and provides below screens to illustrate the functionality.
WEB3 FAN APP
A Digital Club House for Fans including a Content Management System that can be used to manage its Teams, Players, Leagues and Tournaments and Fans locally, regional, national and globally.
Our Swiss-developed Web3 Fan App Platform developed by Blocksport AG can be customised, and become the digital clubhouse and official fan engagement platform for fans. Our platform includes a Content Management system (CMS) so that can manage its teams, players, leagues and tournaments centrally too. Available for both iOS and Android devices, the Fan App activates a vibrant and engaged community of fans, who can connect directly with all their favourite players and teams.
Fan Registration
Fans can download the customised Fan App from either the Android or iOS App stores. Registration can be done via email, Facebook, Google, Twitter or Apple.
This data (together with analytics and insights) is available via our content management system and can be extracted in CSV files to be imported or integrated into the federations CRM or member management system. A master database can be provided by PROTOUCH to allow for a single view of the registered database and insights.
An Aggregated Social Media Wall and Newsfeed
A dynamic LIVE NEWSFEED that brings fans up-to-date news and social media feeds, into one easy-to-access social wall. Facebook, Instagram, Twitter and TikTok feeds as well as news directly from website can automatically integrated into the Fan App, making the content discoverable by fans.
Fan and Athlete-generated Content
Fans [and players] can upload their photos, videos and USER-GENERATED CONTENT from the games, at training sessions and events. Clients can moderate this and feature top content for other fans to enjoy globally.
Match Centre and Calendar
The MATCH CENTRE provides fans quick access to all upcoming and past match fixtures, league standings, and full-time scores for local, regional and international competitions and tournaments. Fans can search by game and use the interactive calendar to find upcoming and past games.
Our solution can include links to the tournament web sites so that fans can access video highlights and starting line-ups. Fans can predict scores and access game statistics and have the ability to add comments and messages of support for their favourite teams, while earning rewards for their interactivity.
Additional module features using our embedded web page templates including the ability to schedule fixtures and results, calendar sharing, embedded Google Maps, league tables, match reports, team comparisons, post-match discussions and embedding the Facebook page widget.
Polls and Voting
Fans are invited participate in POLLS and VOTING – using our secure and transparent voting system powered by Blockchain technology, ensuring that every vote is authentic and cannot be manipulated. The Fan-level system governs voting eligibility and provides fans equal opportunity to share their opinions and have their voices heard. Fans also earn points for actively participating in Fan Votes and correctly predicting the scores.
Fan Missions & Gamification
Fans can join in the fun and compete with other fans globally by undertaking various FAN MISSIONS.
Missions can include various levels of interactivity including collection of more personalised information, incentivising various activities within the Fan App including liking, sharing and commenting on content, inviting friends to download the Fan App, rating the Fan App in the APP Store, visiting the Fan App on a regular basis, purchasing digital collectibles and NFT’s, merchandise.
As each mission is completed, fans earn points and badges that are featured on their fan profile. The more points accumulated, the higher the fan ranking on the official Fan Leader board and can compete for the Fan Awards at the end of the season.
FAN CHAT
FAN CHAT enables fans to connect directly with the Community, fellow fans and athletes in team-specific groups or fans can create their own moderated fan group chats amongst friends and family.
The Fan Chat feature aims to enhance communication, build communities, and to provides with a better understanding of fans’ needs. Fan Chat can also be used to send messages to registered users of the App.
Video, Audio and Images can be delivered via Fan Chats.
Push Notifications and Pop Up Messages
Our platform provides the ability to schedule/ send PUSH NOTIFICATIONS to Fan App users, these can be set up to go out immediately – score notifications etc. as well as scheduled to be delivered hourly, daily, weekly, monthly etc. and can include both the ability to attach a graphic and hyperlink to a web page or in app page for the fan to view.
POP UP MESSAGES can also be featured in the Fan App when users open the app. This can include a visual, text and link to an URL page.
Both Push Notifications and Pop Up Messages can be used to promote sponsors, partners and featured offers, deals, merchandise and other revenue generating activities.
Menu
Fans can access the MENU [located on the bottom-right corner of our Fan App] to access even more! Many of these features are created as web app based pages that can also be located on the brand website too.
Menu items included in our standard modules are:
- Athletes – embedded URL pages to feature specific athletes.
- Nations – embedded URL pages to feature specific nations and/ or teams etc.
- Sports – embedded URL pages to feature specific sports and/ or teams etc.
- Follow – feature athletes profiles and allow fans to interact with athletes social media channels. Athletes can be sorted by sport, nation and team.
- Results – feature results artwork and leader boards or hyperlink to the event results embedded URL.
- Partners – feature partners/ sponsors, hyperlink to respective URL.
- Stream – include live and VOD streams from OTT or Youtube.
- Media – gallery of video, audio and imagery to be categorized into albums. Fans can download, view and share media and premium subscribers can access exclusive content.
- Shop – ecommerce store in app or embedded shopify/ woocommerce store as well as digital collectibles and NFT
- Fan Ranking – leader board of fans based on missions and rewards earned by the fan.
- Fan Zone – summary of fan points, rewards and rankings.
- Fan Wallet – user in app purchases, transactions and digital collectibles are featured here.
- Tickets – embedded URL to access tickets from 3rd party ticketing provider or customised ticketing solutions.
- FAQ – User self-service and frequently asked questions
- Settings – the user can manage their password and notifications.
- Golden Ticket – this is our premium subscription offering providing fans access to exclusive items and benefits.
Teams and Players
Our platform provides the ability to feature Athlete Profiles for National, Regional and Local team players. These profiles can include the players social media channels for fans to interact directly with their favourite players.
The Fan App CMS system is used to load all the various teams and players, which may be accessed on the front end of the Fan App by a fan.
Additional module features using our web-based templates can be embedded into the Fan App and made available on the website:
- Add all the teams in your league and automatically create a profile page for each team.
- Add players in your league and assign them to specific teams.
- Quickly import teams, players, staff, events, and sponsors from Excel or other spreadsheet using the built-in CSV import tools.
- Automatically create player profile pages for each player, where you can visit to view their player performance stats from each season.
- Visit each team’s profile page to see their upcoming matches and the latest news. Team profile pages can display rosters, team stats, news, and event calendars.
- Record player performance and automatically calculate statistics per player based on pre-set or user-defined equations.
- Players are also filtered automatically, so that the team managers from one team can’t view or edit players from another.
- Staff personnel profiles can also be created to display useful contact information to visitors who may need to get in touch with your organization.
- Make it easy for visitors to get in touch. Use staff directories to organize the contact information of your staff personnel.
RESULTS, HALL OF FAME AND MOMENTS OF GLORY
All the latest results from events locally and globally featured in the MATCH CENTRE as well as on the Results Tab in the MENU to provide even more detail.
Streaming
The STREAMING feature can include access to past matches and highlights streamed directly to the Fan App for fans to enjoy, share and comment on too. Exclusive content can be accessed by Premium Subscribers.
Media Gallery
You can load Audio, Video and Photo media into the Fan App GALLERY for fans to view and download. Exclusive content can be accessed by Premium Subscribers.
Digital Marketplace
In the MARKETPLACE fans can find a range of official replica supporter merchandise, exclusive Merchandise and supporter products and partner deals.
Fans can start collecting their Digital Collectibles – Player Cards, Virtual Team Jerseys and memorable Moments of Glory Cards. Not only do these add to the fans collection, but they also help to earn valuable rewards that contribute to the fans ranking.Our platform provides the ability to also mint and sell NFT’s and use these to create a more engaged fan base.
Sponsors and Partners
Various banner and advertising carousels exist within the Fan App to use to further promote its sponsors and partners. These include banner advertising that can be hyperlinked to a web page, video streaming on the landing page and Presented by areas for the rights holder to monetize.
Additional module features can be added suing our web templates integrated into the front end of the FAN APP:
- Track the number of impressions and website clicks your sponsors are getting through your site.
- Sponsors can be registered just like teams and players by simply uploading a logo and entering their website URL.
- Display sponsors in the header, footer, and widget areas. Select which sponsors to show, or randomize for each visitor.
- Give your sponsors additional insight by tracking the visibility and user engagement of their sponsorships.
Content Management System
Our Content Management System is used to load and publish News, add Events and link to a 3rd party ticketing platform (or use our integrated ticketing solution), upload matches and tournaments or live feed these through an integrated solution such as Sports Radar, set up fan Voting and Polls, create Fan Missions and Achievement as well as provide fans the ability to convert their rewards into premium memberships or other benefits.
Unlocking the potential of African Athletes
Podium Pursuit is the World’s first Fan-Owned Impact Investment and Fan Engagement Platform for Athletes from Africa, built on the Blockchain and leveraging tokenization.
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