To enable the next generatin of athletes from Africa.

The Podium Pursuit Collective is deeply inspired to activate a purpose-led community, drive interactivity and unleash alternative revenues far beyond traditional sponsorship, to support African Athletes to perform on the World stage while championing a more positive future for humanity.

Despite immense talent on the continent, the medal count at the last five Olympic Games has declined. African athletes are being hindered from achieving podiums at global sporting events due to funding. With the Paris 2024 Olympic Games on the horizon, the timing could not be better to leverage our platform and make a significant difference in the lead up to LA2028.

Assembling an ecosystem that brings together more than 4,000 African athletes from 54 African nations and 36 sporting codes, their 30-million fans globally, brands and the causes that are important to them.

Driving a movement involving fans and brands as custodians and investors of African athletes performance and revolutionizing athlete support, by creating a transparent Fan-owned Athlete Impact Fund which leverages tokenization and the Blockchain.

Designed to ignite fans and drive revenue through our Web3 Fan Engagement Platform, a Broadcast Rights Property and the World’s first Fan-owned Athlete Impact Fund, built for transparency on the Blockchain.

A treasure trove of talent

At the heart of The Podium Pursuit ecosystem lies an aggregated athlete community, home to more than 4,000 high-performing athletes hailing from fifty-four African nations, across thirty-six different sport codes.

What sets this community apart is our “LinkedIn-like” Digital Athlete Profiles. We will soon be showcasing Africa’s top performing athletes and providing them a powerful platform to build their brands, promote the brands that support them and showcase their achievements.

These profiles go beyond traditional statistics, offering fans and brands a deeper understanding of the athletes’ stories, ambitions, and achievements. It’s a platform where athletes can digitally share their journey, their dreams, and connect with a global fanbase that is hungry for inspiring stories.

Nurturing success off the field

ProTouch Africa understands that achieving podium success is not just about physical prowess; it’s also about building a personal brand, managing finances, and accessing the right resources. This is why we have curated a range of comprehensive athlete services.

Athletes within the Podium Pursuit Collective benefit from brand-building support, helping them shape their identities beyond their respective sports. Financial services ensure that athletes have the tools they need to secure their futures. Access to scholarships in the United States and benefit from discounted resources further enhancing their podium pursuits, ensuring they have every advantage in their journey to success.