UNLOCKING THE FULL POTENTIAL OF ATHLETES FROM AFRICA
THE PODIUM PURSUIT COLLECTIVE
THE VISION IS CLEAR:
THE PURPOSE IS DEEPLY INSPIRED:
A PURPOSE-LED COMMUNITY:
The Podium Pursuit Collective is deeply inspired to activate a purpose-led community, drive interactivity and unleash alternative revenues far beyond traditional sponsorship, to support African Athletes to perform on the World stage while championing a more positive future for humanity.
THE TIMING IS OPPORTUNE:
Despite immense talent on the continent, the medal count at the last five Olympic Games has declined. African athletes are being hindered from achieving podiums at global sporting events due to funding. With the Paris 2024 Olympic Games on the horizon, the timing could not be better to leverage our platform and make a significant difference in the lead up to LA2028.
THE MISSION IS COMPREHENSIVE:
Assembling an ecosystem that brings together more than 4,000 African athletes from 54 African nations and 36 sporting codes, their 30-million fans globally, brands and the causes that are important to them.
THE GOALS ARE AMBITIOUS:
Driving a movement involving fans and brands as custodians and investors of African athletes performance and revolutionizing athlete support, by creating a transparent Fan-owned Athlete Impact Fund which leverages tokenization and the Blockchain.
THE BUSINESS MODEL:
Designed to ignite fans and drive revenue through our Web3 Fan Engagement Platform, a Broadcast Rights Property and the World’s first Fan-owned Athlete Impact Fund, built for transparency on the Blockchain.
THE ATHLETE COMMUNITY:
A treasure trove of talent
At the heart of The Podium Pursuit ecosystem lies an aggregated athlete community, home to more than 4,000 high-performing athletes hailing from fifty-four African nations, across thirty-six different sport codes.
What sets this community apart is our “LinkedIn-like” Digital Athlete Profiles. We will soon be showcasing Africa’s top performing athletes and providing them a powerful platform to build their brands, promote the brands that support them and showcase their achievements.
These profiles go beyond traditional statistics, offering fans and brands a deeper understanding of the athletes’ stories, ambitions, and achievements. It’s a platform where athletes can digitally share their journey, their dreams, and connect with a global fanbase that is hungry for inspiring stories.
OUR ATHLETE SERVICES:
Nurturing success off the field
ProTouch Africa understands that achieving podium success is not just about physical prowess; it’s also about building a personal brand, managing finances, and accessing the right resources. This is why we have curated a range of comprehensive athlete services.
Athletes within the Podium Pursuit Collective benefit from brand-building support, helping them shape their identities beyond their respective sports. Financial services ensure that athletes have the tools they need to secure their futures. Access to scholarships in the United States and benefit from discounted resources further enhancing their podium pursuits, ensuring they have every advantage in their journey to success.
THE GLOBAL FANBASE:
Uniting athletes with sports enthusiasts
Athletes are nothing without their fans, and The Podium Pursuit Collective recognizes this truth. Athletes in our ecosystem boast a staggering 30 million-plus global social media followers. These fans are not just passive observers; they are active participants in the journey of their favourite athletes. We plan to ignite this fanbase and activate their role as custodians in their success.
The Collective includes a diverse range of enthusiasts, family offices, institutions, and brands that rally behind athletes from Africa. It’s a global community that transcends borders, languages, and cultures, united by the shared love of sports and the belief in the potential of African athletes.
A Win-Win for all
Partnerships are the lifeblood of the sports industry, and we are leveraging our ecosystem to foster meaningful brand collaborations.
By connecting athletes with prominent brands, they create mutually beneficial relationships that elevate both parties. Our Brand Partners gain access to a pool of exceptional talent that aligns with their values and goals. Athletes, on the other hand, receive the support and recognition they deserve, enabling them to focus on their podium pursuits. It’s a win-win scenario that drives the growth and recognition of African athletes on the global stage.
OUR WEB3 FAN APP
Our Web3 Fan Engagement Platform (Fan App) aggregates news and social media, a match centre with upcoming events, results and statistics, an e-commerce fan shop with exclusive Podium Pursuit merchandise and partner deals.
Fans can also make donations directly to Athletes and/ or Teams using our interface. Fans are rewarded and ranked for interactivity and these Rewards can be converted into Digital Collectibles, Fan Tokens and fan experiences.
OUR BROADCAST RIGHTS PROPERTY
Sports’ power to heal, inspire and unite people against all odds.
Featuring the African athletes already on the World stage, those that have been there and those that are still in pursuit of podiums.
Produced in collaboration with a global production studio, will provide revenues directly into the Athlete Impact Fund from rights secured. Multiple episodes across sporting codes are planned and will be streamed on our Fan Engagement Platform for premium subscribers, incorporating the social and environmental causes that these athletes are passionate about.
OUR ATHLETE IMPACT FUND
Leveraging tokenization and the Blockchain, our World’s first Fan-owned Athlete Impact Fund provides an unlimited number of Fan Tokens and a limited number of Profit-share only Tokens to investors, family offices and corporate brands. 80% of this revenue is distributed to qualifying athletes based on our performance index algorithm and the balance is distributed to the Founding Investors (which include key Athlete Ambassadors) and Partners.
JOIN US IN RESHAPING THE SPORTS INVESTMENT LANDSCAPE:
directly Brace yourself for an unprecedented era of fan engagement and immersive digital experiences where performance, fandom and investment in athletes converge, while championing a more positive future for humanity.