BUILDING THE FUTURE OF BELONGING
Shaping the future of Fan Engagement in the sport, entertainment and tourism sectors in Africa and the Middle East. Learn MoreAcross Africa and the Middle East, powerful moments unfold every day:
A young athlete runs barefoot along a dusty track in Kenya.
A rising artist pours passion into a canvas in Cairo.
A fan cheers pitch side in Ghana.
A tourist experiences the thrill of Formula 1 in Abu Dhabi.
Different places. Different dreams.
But one truth connects them all:
A universal craving for connection.
we exist to build those connections.
Founded in 2016 in South Africa and now with a presence in the United Arab Emirates, ProTouch is redefining sports, entertainment, and tourism engagement across the region.
We empower brands, athletes, teams, artists, creators, and destinations to connect directly with fans, unlock new revenue models, and build sustainable, digitally-driven communities – through advanced technology solutions and strategic advisory services.
Our commitment runs deeper.
We are passionately enabling athletes from emerging markets to realise their full potential on the global stage.
Our proprietary platform, Podium Pursuit, is a living demonstration of what’s possible when technology, fan engagement, and alternative revenue streams converge.
Through Podium Pursuit, we transform opportunity into impact – celebrating, funding, and elevating the next generation of champions.
At ProTouch, we don’t just imagine the future – we build it.
VISION AND MISSION
Our vision is simple yet powerful:
To build a future where technology unlocks deeper human connections across sports, entertainment, and tourism.
We believe fans are the heartbeat of every brand, every athlete, every artist, and every destination — and that digital innovation holds the key to activating their passion in powerful new ways.
Our purpose is to:
Drive Innovation that transforms traditional industries into immersive, connected ecosystems.
Unlock New Revenue Models that fuel sustainable growth for athletes, artists, teams, brands, and destinations.
Create Thriving Digital Communities where fans, athletes, creators, and brands interact meaningfully, share stories, and build lasting value.