Empowering Athletes: The importance of personal marketing development

by | Jul 19, 2023 | Education, Sport

 

ProTouch Africa’s mid-week writing series in association with The Players NIL (Name, Image and Likeness) is designed to empower athletes to take control of their image in a way that will benefit their career. Not only is our team committed to the development of African athletes but we are working closely with The Players NIL to make their course more applicable to the African context.

 

The ‘Empowering Athletes’ series returns with an in depth look at the second pillar of The Players NIL course; marketing development and why modern athletes must craft their personal brands.

 

In today’s dynamic world of sports, athletes are experiencing a unique and exciting opportunity to harness their brand and monetize their talents through Name, Image, and Likeness (NIL) marketing. This paradigm shift has opened avenues for athletes to build their brands, achieve financial independence, and explore diverse opportunities beyond social media.

 

NIL marketing plays a crucial role for athletes, allowing them to capitalize on their brand and secure endorsements. It dispels misconceptions and emphasizes the importance of effort, creativity, and professionalism in this new landscape. NIL deals not only provide financial rewards but also offer exposure and long-term success through various forms of compensation.

 

To navigate NIL marketing effectively, understanding key terms is crucial. Exclusivity clauses protect an athlete’s brand integrity, while deliverables outline their responsibilities. Net payments represent the time between deal completion and compensation. Usage rights control content usage and revisions to ensure brand alignment. Crafting a personal mission statement helps define marketing priorities and track progress.

 

Crafting a personal mission statement is valuable for athletes as it helps define their marketing priorities. It is essential to consider goals related to community service, personal hobbies, special interests, and aspirations of becoming an influencer or thought leader. Determining the most suitable platforms for brand promotion and tracking metrics to measure progress are vital elements in building a successful personal brand.

 

While social media is a powerful tool for promoting one’s brand, athletes should explore a variety of avenues to maximize their brand potential. NIL marketplaces connect athletes with brands seeking endorsements, while university collectives provide financial prospects. Other avenues include on-demand video platforms, media engagements, local activations, business development, and the creation of branded merchandise.

 

NIL marketing opens up a thrilling era for athletes, enabling them to build their brands and explore opportunities beyond sports. By dispelling misconceptions, understanding key terms, and crafting a personal mission statement, athletes can navigate this landscape with clarity and purpose. Expanding their brand beyond social media empowers athletes to unlock their full potential and pave the way for long-term success.

 

Photo Credit: Nicolas Hoizey on Unsplash 

 

ABOUT PROTOUCH AFRICA

 

PROTOUCH AFRICA is a purpose-driven and for-profit Sports Tech, business founded in 2016 with the purpose to enable African Athletes to perform on the World Stage. It is pioneering new ways for fans to interact and engage with their favourite teams, leagues and athletes and enable alternative revenue streams.

 

ProTouch Africa’s Podium Pursuit Project is focused on creating a transparent and sustainable funding mechanism for the next generation of African Athletes. Its vision is to launch the World’s first fan-owned impact investment platform for African Athletes, by assembling an ecosystem of top-performing

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ProTouch Africa is a pioneering Sports Tech business focussed on fan engagement for sports teams, clubs and federations with a deep commitment to enabling the next generation of athletes from Africa. Its proprietary project, The Podium Pursuit Collective, has a vision to unlock the full potential of Athletes from Africa and build the World’s first fan-owned Athlete Impact Fund for African Athletes.  

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