why we exist

To build meaningful connections – and to shape the future of belonging.

Founded in 2016 in South Africa and now proudly headquartered in the United Arab Emirates, ProTouch is at the forefront of fan engagement innovation across the sport, entertainment, and tourism sectors in Africa and the Middle East.

We believe fans are the heartbeat of every brand, athlete, artist, and destination – and that digital innovation holds the key to activating their passion in bold, powerful new ways.

OUR VISION

Simple yet transformative:

To build a future where technology unlocks deeper human connection across every experience.

We empower athletes, artists, teams, creators, brands, and destinations to engage directly with their audiences, unlock new revenue models, and cultivate thriving, digitally-led communities. 

WHAT WE DO

Through technology, creativity and a fan-first mindset…

we are not just imagining what’s possible – we are building a more vibrant, connected and prosperous ecosystem for all through:

• Strategic Advisory Services: Guiding rights holders, brands, and destinations through digital transformation, fan ecosystem design, loyalty programs, and monetisation strategies

• Cutting-edge Digital Solutions: Deploying fan engagement tools such as apps, OTT platforms, tokenised ticketing, gamification and community commerce – built for today’s mobile-first world.

OUR PURPOSE

This runs deeper than engagement. 

We are committed to enabling athletes from emerging markets to realise their full potential on the global stage.

Our proprietary platform, Podium Pursuit, is a living demonstration of what happens when technology, fan connection, and impact-driven innovation converge. Through Podium Pursuit, we transform opportunity into impact – celebrating, funding, and elevating the next generation of champions.