about us

Enabling brands, athletes, teams, artists, creators and destinations to connect directly with fans, unlock new revenues and build digitally-driven communities in Africa and the Middle East.
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our vision

Our vision is to build a future where technology unlocks deeper human connections across sports, entertainment, and destinations.

We believe that fans are the heartbeat of every brand, every athlete, every artist, and every destination – and that digital innovation holds the key to activating passion in powerful new ways.

Through technology, creativity, and a fan-first mindset, we are not just shaping the future – we are building a more vibrant, connected, and prosperous ecosystem for all.

We provide a range of Strategic Advisory Services and Cutting-edge Solutions:

strategic advisory services

A Comprehensive Suite of Strategic Advisory Services.

Designed to unlock growth and build sustainable success for sports brands, entertainment entities, teams, federations, artists, and destinations.

In collaboration with our data analytic partners, we provide expert advice to navigate market challenges, identify growth opportunities, and support commercial decision-making.

Digital Monitoring, Analytics, Insights and Reporting

Real-time data tracking across multiple digital platforms and deep analysis to understand audiences and drive strategic decision-making.

  • Real-time performance monitoring and optimisation.
  • Socio-demographic and psychographic profiling of audiences.
  • Delivering actionable insights that refine content, engagement, and monetisation strategies.

    Community Building and Fan Engagement

    Focus on creating real fan connections through personalised and culturally relevant content.

    • Growing authentic, loyal fan and audience communities. 
    • Creating culturally resonant, emotionally engaging content.
    • Implementing strategies that foster deep loyalty and organic growth.

      Digital Strategy Development and Execution

      Integrated across marketing, communication, and organisational departments to support monetisation.

      • Auditing digital assets and activities.
      • Developing strategic roadmaps 
      • Structuring internal workflows and resources for digital excellence.
      • Identifying and packaging digital sponsorship opportunities.
      • Designing activations that deliver measurable engagement and brand lift.
      • Building customised partner programs based on data-driven audience profiles. 

      digital solutions

      Distribution and Implementation of Cutting-edge Digital Solutions.

      A range of advanced technology platforms that boost fan engagement, optimise monetisation and create immersive digital experiences for sports, entertainment and destination brands.

      ProTouch is the official distributor of a range internationally-developed sports technology solutions across Africa and the Middle East, ensuring clients access the latest innovations tailored to local market needs.

      Web3 Fan Engagement Platforms: Powering the Next Generation of Sport and Entertainment

      ProTouch together with its partners Blocksport AG delivers end-to-end solutions that allow organisations to own their digital ecosystems, activate fans year-round, and unlock new monetisation channels. Key features include: 

      • White-Labelled Fan Apps: Personalised fan hubs featuring exclusive content, gamification, collectibles, and community-building tools.
      • Customer Data Platform (CDP): Centralised fan intelligence that enables targeted engagement, campaign measurement, and sponsor integration.
      • Loyalty and Rewards Engine: Gamified points, tiering systems, and redemption tools that boost engagement and brand affinity.
      • Web3 Capabilities: Tokenised memberships, NFTs, fan-led crowdfunding, and creator-driven digital commerce.
      • Integrated E-Commerce and Sponsor Visibility: Seamless merchandising and brand activation within the fan journey.

        Pay-Per-View Content Commerce Platform

        Together with its partners at Recast, we empower athletes, creators, rights holders, federations, broadcasters, and brands to monetise their content directly, distribute value, and connect with fans on their terms by enabling:

        • Federations and event organisers to monetise highlights, training footage, and press conferences.
        • Broadcasters to unlock new revenue from archival and behind-the-scenes content.
        • Brands to activate interactive sponsorship and fan engagement opportunities.
        • Athletes and creators to earn instantly from personal content while retaining ownership of their data.
        • Rights holders to establish a flexible, scalable second revenue stream through affiliate-powered distribution, complementing traditional broadcast deals.

          Live Blogging and Video Platforms: Real-time storytelling

          ProTouch together with its partners at Tickaroo, builds live storytelling and fan engagement functionality to deliver live updates, build fan relationships, and optimise monetisation across digital channels. Beyond the algorithms, the platform provides:

          • Organisations to deliver real-time scores, updates, images, videos, and social media content without coding, maximising engagement during live events.
          • Teams and federations to control their storytelling narrative, integrating social media posts seamlessly while avoiding external algorithm dependence.
          • Brands and sponsors to benefit from integrated advertising opportunities that deliver higher retention rates and richer audience insights.
          • Fan communities to interact directly through live-commenting features, fostering loyalty and driving return visits to owned platforms.
          • Content teams to streamline mobile reporting and data integration, enhancing coverage with behind-the-scenes insights.